Marketing for Health IT and EHR Companies

EHR, practice management, telehealth and healthcare software. Buyers research for months and involve several people; marketing has to support the whole journey to a demo.

Category Search

Visibility for the terms buyers use to build a shortlist.

Comparison Content

Honest pages for alternatives and head-to-head searches.

Demo Pipeline

Paid and organic paths that end in a booked demo.

How Software Buyers Decide

A practice replacing its EHR compares features, price, specialty fit and support, reads reviews and asks peers. Clinicians, managers and IT each look for different answers.

We plan category, feature and specialty pages, comparison content and paid search together, and measure by demo requests and their quality rather than visits.

Specialty Pages

Why your product fits a given specialty, in its own words.

Review Sites

Profiles on software review platforms kept accurate and active.

Pages We Build

  1. Category Pages
  2. Feature Pages
  3. Specialty Pages
  4. Comparison Pages
  5. Pricing Explainers
  6. Integration Pages

What Health IT Marketing Covers

Demand generation for healthcare software, from first search to booked demo.

SEO for Software

Category, feature and comparison rankings.

Paid Search for Demos

High-intent terms with landing pages built to book a demo.

Content for Each Buyer

Material for clinicians, practice managers and IT.

Pipeline Reporting

Demo requests and their quality by channel.

Tell Us What Needs to Grow

Share your website, your market and the goal. We will reply by email with an honest view of what is realistic.
For medical practices that need more new patients
For billing and RCM companies that need more clients
For health IT companies that need more demand