A group practice is found one location at a time. A patient searching near the new office does not care how many other offices you have; they want to know that this one exists, what it treats and how to book. Many group websites still behave like a single-office site with a list of addresses.
Location pages
- One page for every office, with its own address, phone number, hours, parking and map.
- The providers who see patients there, with links to their profiles.
- The services offered at that office, not a copy of the full group list.
- A booking or call option that goes to the right front desk.
Provider pages
- A page for each provider with specialties, credentials and the locations where they practice.
- A real photograph and a short, human biography.
- Clear handling when a provider works at more than one office.
Service pages
- One strong page per service line for the whole group.
- Links from each service page to the locations that offer it.
- No near-identical copies of the same page for every city.
Profiles and tracking
- A Google Business Profile for every location, linked to its own location page.
- Call and form tracking that records which location the lead belongs to.
- Reporting that lets you compare offices fairly.
New and acquired offices
Add a launch step to every opening or acquisition: the location page, the profile, redirects from the old practice website and an announcement to existing patients. It is far easier at the start than a year later.
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